To the conquest of Twitter

If I don’t reach 500 followers by the end of the month, I owe my brother 100€

Hey boss,

I’ve been publishing online for a while now, mainly on LinkedIn and in French. But since the beginning of June, I’ve taken a step that’s more aligned with my goal of living from my projects: i decided to add Twitter to the mix.

Here’s the story (and the 100€ burger bet that comes with it):

---

I started LinkedIn in January 2023

At first, I didn’t have a big plan in mind. I mostly wanted to find clients.

So I began writing about what I knew best at the time: automation.

I shared tools, workflows, little tips. Honestly, looking back, those posts weren’t that great: mostly tool descriptions without much depth. But something clicked.

Proof that it did not really worked, but i kept trying

I got caught up in the process. I started enjoying it. Not just sharing knowledge, but writing. Putting my ideas into words, trying to structure them, contextualize them. It became a way to think better.

And over time, my content evolved. I moved from automation topics to freelancing, solopreneurship, and the lessons I was learning through my projects, my podcast, and my newsletter.

Since that first post:

• I’ve published more than +600 posts

• I’ve built a community of +8,500 people

• I’ve done it without any real viral moment or massive spike in growth

It’s been a long game. Progress has been slow, sometimes frustrating, but always moving forward. And today, I realize just how useful that audience has become.

Whenever I launch something now, I have people to show it to. People who follow what I do, who give feedback, who sometimes even become customers. And none of that would exist if I hadn’t started back in January 2023.

So yeah, I’m grateful I just started.

---

And now, Twitter

Today, my real goal is to live off my projects.

Building them is one thing : finding ideas, coding, shipping. But honestly, that’s not even the hardest part. The biggest challenge is getting people to see them. Distribution is everything.

And that’s where Twitter comes in.

It’s the place where indie hackers hang out. People build in public, share behind-the-scenes stuff, give each other feedback, and test ideas in real time. It’s a bit chaotic, but it’s also super dynamic.

Compared to LinkedIn, where most of the feedback sounds like “Congrats 👏” or “Looks great, I’ll test it” (but no one ever does), Twitter feels more real. When people engage there, they actually click, test, comment, ask questions.

So I decided to give it a go.

That means:

• Starting from zero again

• Learning a new tone, a new pace

• Writing in English instead of French

• Figuring out what works and what doesn’t

It’s not easy. But I know what consistent publishing can do, I’ve already seen the results once.

So I’m not expecting magic. I’m just showing up again, this time in a new playground.

---

The 100€ burger

To stay motivated, I made a deal with my brother: if I don’t hit 500 followers on Twitter by the end of June, I owe him 100€.

He’ll probably spend it on a burger. A big one. And he’ll definitely enjoy reminding me about it.

Right now, we’re halfway through the month. And I’ve still got a long way to go. I don’t know if I’ll make it, but at least I’ve got a reason to push a little harder.

If you want to follow the journey (or just help me avoid paying for that damn burger), you can find me here:

---

Why not you?

If you hesitate to publish content : do it.

When I started, I wasn’t good. But that’s the beauty of starting: no one’s watching. You’re not being judged. You’ve got room to mess up, try things, and improve.

Even today, with 8,500 followers, I still post things that barely get likes. And honestly? It’s not a big deal.

But now, I’m more comfortable writing and sharing ideas. Not because something clicked overnight, but because I’ve written over 600 posts. You learn by doing. And by repeating.

Building an audience is one of the best assets you can create for your solobusiness. You can reuse it everywhere, to test ideas, get feedback, launch products, or simply share your journey.

Learning to shape and share your thoughts online is a superpower today.

So if you’re still hesitating to post, just start. Publish. You’ll thank yourself later, like I do now.

See you soon,
Axel